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Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.

Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.

What you will learn from this book

• Understand the criteria that influence search engine rankings

• Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET

• Use HTTP Headers to properly indicate the status of web documents

• Create optimized content and cope with duplicate content effectively

• Avoid being the victim of black hat SEO techniques

• Understand and implement geo-targeting and cloaking

• Use site maps effectively—for users as well as search engines

• SEO enhancements that can easily be applied to an existing web site

• Build a search engine–friendly e-commerce catalog

Who this book is for

This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.

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Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.

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This book will show you how to create a scalable, maintainable social network that can support hundreds of thousands of users, complete with multimedia features. This book is written for ASP.NET and C# developers who want to build an enterprise-grade Social Network, either for their own business purposes or as a contract job for another company. The book assumes you have prior experience of developing web applications using ASP.NET 3.5, C# 3.0, SQL Server 2005/2008, and Visual Studio .NET 2008; it focuses on topics that will be of interest to existing developers – not on providing step-by-step examples for each detail.

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DotNetNuke creator Shaun Walker leads this superlative author team of MVPs while delivering the latest update of a bestseller. They offer complete coverage of the major revisions to DotNetNuke 5, such as more granular administration, widgets, XHTML compliance, improved social networking, workflow, and better content management. They thoroughly cover installing, configuring, administering, and developing modules for DotNetNuke. You?ll learn portal and host administration, configuration in a hosted environment, developing and working with modules, designing a DotNetNuke portal with skins, integrating workflow in DotNetNuke, using DotNetNuke social networking tools, and much more.

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Excel 2007 VBA Programming with XML and ASP offers a hands-on approach for those looking to extend and customize Excel functionality. From recording a simple macro and writing VBA code to working with XML documents and using ASP to access and display data, this book takes you on a programming journey that will change the way you work with Excel! Learn how to: Automate spreadsheet tasks with macros. Write VBA code to program PivotTables, generate charts, build dialog boxes, and customize the Ribbon. Handle errors and debug programs. Create hyperlinks and publish HTML files. Retrieve data from the web directly into Excel. Develop and manipulate smart tags using XML.

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ASP.NET MVC (Model View Framework) allows you to use ready-to-use MVC code so you can develop Web applications faster. This book?s cut-to-the-chase approach gets you up to speed on the new ASP.NET MVC without getting bogging you down in learning or re-learning ASP.NET itself. You?ll receive straightforward instruction on concepts, backed by real-world case studies and examples that offer practical solutions. Topics include test-driven development and unit testing, the principles of the MVC pattern, how to implement it, how to move from traditional ASP.NET Webforms to ASP.NET MVC, and much more.

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